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About Force Fitness

Strength & conditioning training built on coaching, structure, and community.

Our Story

Force Fitness is a coaching-driven strength and conditioning facility located in Ellington, CT. Our mission is simple: help people become stronger, fitter, healthier, and more confident through structured training and a supportive community.

In 2025, Force Fitness entered a new era under new ownership with an expanded focus on coaching, performance-based training, and nutrition support. Today, our members train with purpose, whether their goal is fat loss, strength, muscle gain, improved endurance, or preparing for events like Spartan races and DEKA.

OUR MISSION – To build a fitness community which strives to help every person find a higher quality of life through greater health.

ABOUT US – We are a functional training gym offering large group circuit style workouts including total body strength and cardio formats. Our experienced certified coaches will be there every step of the way celebrating every time you reach the next level!

ALL ARE WELCOME – From experienced athletes, to newcomers wanting to learn more, we make it our top priority to foster a spirit of inclusiveness that sets us apart from other gyms.

Community Events: Team Force will promote health and wellness in our community by participating in local community events as a group as often as we can. From the Manchester Road race to scarecrow contests and holiday fundraisers, Force welcomes all of its members to join in on the fun outside of our regular workout program!

Coaching Philosophy

At Force Fitness, every workout is coached. We focus on strength, movement quality, conditioning, and progressive training that keeps you improving over time. Our goal is to challenge you safely, push your limits intelligently, and help you build confidence through follow-through.

What makes Force Fitness different?

OUR MISSION – To build a fitness community which strives to help every person find a higher quality of life through greater health.

ABOUT US 

    • Group fitness classes that blend strength training and cardio
    • 1-on-1 personal training
    • Semi-private training
    • Nutrition coaching


Whether you’re just starting out or looking to level up, our supportive coaches and community
are here to guide you every step of the way.

ALL ARE WELCOME – Everyone is welcome at Force Fitness, no matter your experience level, background, or where you’re starting from.
We believe fitness should feel challenging, rewarding, and supportive. You’ll find a space where you’re encouraged, respected, and part of something bigger.

Community Events: Update the community section with We don’t just train together — we race together. From local charity workouts to community hikes and Spartan Races, we believe in bringing people together for something greater than just fitness.

OUR MISSION – To build a fitness community which strives to help every person find a higher quality of life through greater health.

ABOUT US – We are a functional training gym offering large group circuit style workouts including total body strength and cardio formats. Our experienced certified coaches will be there every step of the way celebrating every time you reach the next level!

ALL ARE WELCOME – From experienced athletes, to newcomers wanting to learn more, we make it our top priority to foster a spirit of inclusiveness that sets us apart from other gyms.

Community Events: Team Force will promote health and wellness in our community by participating in local community events as a group as often as we can. From the Manchester Road race to scarecrow contests and holiday fundraisers, Force welcomes all of its members to join in on the fun outside of our regular workout program!

OUR PEOPLE IS WHAT MAKES US GREAT

MEET OUR TEAM

Jeff Moulton

Owner & Coach

Briana Moulton

Co-Owner

Lexie Carr

Coach

Ann Parnagian

Coach

Rod Jaskulski

Coach

Samantha Keenan

Founder

Are You Ready To Level Up?

Getting Started Is Easy!

STEP 1

SCHEDULE YOUR FIRST VISIT

Talk with a coach about your goals and meet our trainers, tour the gym, and learn more about our programs.

STEP 2

START YOUR TRAINING

We will start you strong by taking you through the fundamentals of training and sound habits, putting you on the road to success!

STEP 3

HAVE FUN REACHING NEW LEVELS

Book classes easily on our app, improve your fitness, and enjoy the workouts with awesome people and reach your goals in no time!

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start Your Journey today!

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Jeff Moulton

Owner & Coach

Jeff is a coach with over a decade of experience and a lifelong belief in the power of fitness to change lives. He wasn’t always the confident coach you see today growing up, Jeff struggled with self-esteem and insecurity. That all changed when he discovered the gym at 19. Fitness became more than just workouts, it became a vehicle for confidence, growth, and purpose.

That passion led him to earn a bachelor’s degree in Exercise Science and a master’s in Sport & Exercise Psychology from Springfield College. Along the way, he gained experience training in a wide variety of settings, from high-end gyms like Equinox, to managing boutique studios, leading corporate wellness at ESPN, directing fitness at Berkshire Community College, and working in big box gyms. He also built and ran his own online coaching business, MMB Performance Coaching, before becoming the proud owner of Force Fitness.

Jeff has coached hundreds of clients to move better, get stronger, and push beyond what they thought possible. He’s a former professional natural bodybuilder and now competes in Spartan and Tough Mudder ultra races. His proudest feat? Completing 75 miles and hundreds of obstacles in 24 hours at World’s Toughest Mudder.

Jeff also coaches clients on nutrition, teaching them how to build sustainable habits without restriction. His motto:
“Chase discomfort. That’s where the growth happens.”
When he’s not in the gym or training on the trails, Jeff enjoys life with his wife and their two golden retrievers, Mo and Maple.

Education

ACE Certified Personal Trainer
Spartan SGX Coach
B.A. in Exercise Science – Springfield College
M.S. in Sport & Exercise Psychology – Springfield College

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Briana Moulton

Co-Owner

Bri has always had a deep passion for fitness and wellness. Her journey began with a personal challenge—overcoming an eating disorder—which led her to work with a personal trainer. That experience reshaped her relationship with health and inspired her to view fitness as a source of strength and positivity.

Driven by this new outlook, Bri pursued a degree in Exercise Science, where she discovered her love for both nutrition and fitness. Her interest in the clinical side of health led her to the field of cardiology, prompting her to continue her education and become a cardiac sonographer.

With a special love for working with children, Bri went on to specialize in fetal and pediatric cardiac sonography. She now works at Connecticut Children’s, combining her clinical expertise with compassionate care.

When she’s not at the hospital or in the gym, Bri enjoys spending time outdoors with her two golden retrievers and taking long walks in nature.

Education

ACE Certified Personal Trainer
Spartan SGX Coach
B.A. in Exercise Science – Springfield College
M.S. in Sport & Exercise Psychology – Springfield College

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Lexie Carr

Coach

Lexie is a NASM Certified personal trainer with a bachelors degree in Kinesiology. Lexie is a well-rounded athlete with a background in competitive swimming, wrestling and weight training. Her passion for working with people and empowering others to feel confident motivated her to become a fitness coach. In addition to Force, Lexie works full time as the manager of a Physical Therapy office.

Lexie grew up in southern Maine and currently lives in Ellington. In addition to Force, Lexie works full time as the manager of a Physical Therapy office. When she isn’t lifting or working, she enjoys reading and spending time with her family. A fun fact about about Lexie is that she built her first car!

Education

Bachelor of Science in Kinesiology& Physical Education
NASM Certified Personal Trainer
CPR/AED Certified
First Aid Certification

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Ann Parnagian

Coach

Ann is a NASM-certified personal trainer with a genuine passion for
helping others achieve their fitness and nutrition goals. After spending
20 years in the healthcare industry in corporate America, she decided to
follow her true calling and become a certified trainer. Health, wellness,
and fitness have always been a central part of her life, and she finds
great joy in helping clients reach their goals and become the best version
of themselves.

Originally from Connecticut, Ann now lives in Vernon with her
husband, dog, and cats. Outside the gym, she enjoys long walks with her
dog, road biking, reading, and spending time with her grandchildren.

Education

BS in Management information Systems
NASM certified personal trainer
CPR/AED Certified
First Aid Certification

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Rod Jaskulski

Coach

Coach Rod is an ISSA Certified Personal Trainer with a passion for helping others in the gym. Rod discovered his passion for training after getting into weightlifting and spending time learning with a fitness mentor in the field. In addition to coaching at Force, Rod works fulltime as a Physical Therapy Assistant.

Rod grew up in Agawam, MA and currently lives in Springfield. Outside of the gym, he enjoys mountain biking, riding quads and practicing martial arts. Fun Fact: Rod used to work full time for Fleet Feet and is extremely knowledgeable about exercise shoe brands and fitting runners for sneakers!

“I love seeing people transform into the best versions of themselves while pushing their limits.”

Education

International Sports Sciences Association (ISSA) Certified Personal Trainer
CPR/ AED Certification
First Aid Certification

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Samantha Keenan

Founder

Samantha founded Force Fitness in 2022. She grew up in East Hartford and currently lives with her husband Patrick and their children in Tolland. She attended Salve Regina University in Newport, RI and also became a NASM Certified Personal Trainer. She began her career as the Senior Director of Membership & Wellness for the YMCA of Newport County where she discovered her passion for health & wellness, community building, and small business. After leaving the YMCA, she worked full-time in HR and IT Project Management and eventually added group fitness coaching back into her life. She had always dreamed of starting a gym in her community and eventually her experiences led to an opportunity to open Force Fitness.

After several wonderful years growing this amazing community, she decided it was time to continue on to the next chapter in her journey and sold the business to Jeff Moulton. While she is no longer managing Force, you can still find her there working out and helping with community events. When she isn’t in the gym you will find her performing with her acoustic duo, running in races and spending time with her family.

“Force Fitness was founded with a mission to build a fitness community to help every person find a higher quality of life through greater health. My passion for fitness began in college after I went through a fitness journey of my own. I know first hand how it feels to start as a fitness beginner and how challenging it can be. My passion is helping others discover the benefits of training that helped me to become the person I am today so that they can also reach their fitness and training goals. Our team has designed a program that is challenging, fun and proven to work. The Force team will be here to guide you every step of the way!”

– Samantha

Education

M.S. Business Management
B.S. Psychology (ABA) & B.S. Music Performance
NASM Certified Personal Trainer
Precision Nutrition Level 1 Certification.
NASM Behavior Change Specialization (BCS)
AFAA Certified Personal Trainer
AFAA Group Exercise The Practical Way
AFAA Golden Hearts: Senior Fitness Training
American Red Cross First Aid/CPR/AED

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GETTING STARTED IS EASY!

Simply fill out the form below and then schedule Your FREE intro session on the next page.

Shortly after we will be in touch with you to confirm your intro session. We are excited to meet you!

(give our form below a second to load, we love you for it!)

Tyler Arsenault

Coach

Tyler grew up in East Granby, CT. He earned his Bachelor’s degree in Exercise Science from Castleton University and is currently finishing his Master’s Degree at Springfield College. Tyler’s coaching experience has mainly been working with college athletes through his strength and conditioning internships at Castleton University, Springfield College, and University of Virginia Men’s Basketball. He has worked with athletes in a variety of sports including Basketball, Field Hockey, Soccer, Baseball, and Distance Running.

Outside of coaching at Force, Tyler currently works at Westminster School in Simsbury CT as a Strength and Conditioning Coach. When he isn’t in the gym, he enjoys fishing, snowboarding, visiting new breweries and going to concerts!

Education

B.S in Exercise Science

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Ciara Manning

Coach

Ciara Manning is a coach at Force Fitness and has been training since 2019. In addition to coaching at Force, Ciara is pursuing her Doctorate degree in Kinesiology in Exercise Science at the University of Connecticut. Her research has focused on endurance athletes and exercising in heat. Topics include perceptions of recovery vs physiological recovery, heat acclimation responses, cooling strategies, wearable technology and sleep quality/quantity just to name a few!

Ciara was born in Lewes, Delaware and grew up in Chester County, Pennsylvania but currently lives in Manchester. When she isn’t working or studying, Ciara enjoys long distance running, hiking, paddleboarding, going to the beach, reading and podcasts. She is currently training for her first ultra marathon (50 miles) with plans for a 100 mile ultra within the one to two years.

“My own fitness journey after recovering from a traumatic brain injury led to me discovering my passion for running. It pushed me to pursue a lifestyle dedicated to improving my fitness and myself as a person. My journey motivates me to help others experience their own transformations and victories. It is beyond inspiring to see people show up for themselves and push their bodies and minds during challenging workouts. Every time someone shows up and gives their best effort, they prove to themselves that there is no upper limit to what they can achieve.”

– Ciara

Education

Doctoral degree in Kinesiology in Exercise Science at University of Connecticut (Candidate) Master's in Exercise Science - University of Connecticut Bachelor's in Exercise and Sport Science - Temple University NASM Certified Personal Trainer Certificate in Exercise Testing and Prescription Certificate in Public Health Certificate in Health Psychology CPR/AED/First Aid Certification

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Ryan Hence

Coach

Ryan is a coach with Force Fitness and has been training since 2009. He brings a wide range of experience to the team having held many roles in fitness such as personal training, group coaching, sales and operations management. Ryan is also an experienced public speaker having presented for many large companies on topics centered around wellness, customer service, employee engagement and productivity.

Ryan grew up in Bolton and currently lives in Coventry. Outside of coaching, Ryan works full time as a Real Estate professional and is very involved in community events around CT. His hobbies include traveling, reading and bowling on Monday nights.

“Throughout my time working with individuals, groups, athletes and special populations, I’ve found a great deal of joy seeing people accomplish the day to day victory. As someone who worked through a pediatric hip disease, I enjoy working with folks who are overcoming a setback or working through an issue just as much as I love pushing those ready for a challenge. In our sessions, I’ll always promise three things, a “hello” when you walk in, a sweat while you work, and a “nice job” when you leave. Stay Moving & Win the Day!”

– Ryan

Education

B.S in Exercise Science NASM Certified Personal Trainer National Strength & ConditioningAssociation (NSCA) C.S.C.S Dynamic Variable Resistance Training (Level 1)

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Lex Martin

Coach

Lex has always enjoyed fitness but started to begin her formal education after her second child was born and she had trouble getting back into an effective fitness routine. She became more and more interested in nutrition and training and eventually earned her CPT certificate. Her goal is to teach others how to train and fuel their bodies to live a long healthy life. Previously, Lex had worked as an online health and fitness coach through 1st Phorm and has taught fitness classes out of her home gym and smaller studios.

Coach Lex grew up just outside of Philadelphia PA and eventually moved to Tolland with her family. She currently lives in Coventry with her boyfriend and two kids. Outside of her love for fitness, Lex enjoys music, dancing, sunsets, a good glass of wine, and Friday nights with her family! She also enjoys hiking and gardening.

“What I enjoy most about being a fitness coach is helping people get in a good mood after a great workout. I like helping people feel more confident in their own skin!”

– Lex

Education

Associates Degree in Occupational Therapy NASM Certified Personal Trainer American Red Cross First Aid/CPR/AED

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Serene Gherri

Coach

Serene is a NASM Certified Personal Trainer, AFAA Group Fitness Certified and is currently finishing her degree in Communication and Marketing at the University of Connecticut. She began working in group fitness at a studio gym in 2019 as a membership advisor and then as a full time studio manager. She grew up playing sports and always had a passion for fitness so when she became a fitness coach, it felt like the perfect fit!

Serene grew up in Rocky Hill, CT and then later moved to Tolland where she currently lives with her family. Outside of the gym, she enjoys running and traveling whenever she has free time…. she has actually been to 27 countries in 4 different continents!

“I enjoy working in the fitness industry because of the connections you are able to build with people in the community while getting to be a part of their fitness journey. The best part about being a coach is being able to watch members progress both inside and outside of the gym.”

– Serene

Education

Communication & Marketing Degree Candidate – University of Connecticut NASM Certified Personal Trainer AFAA Group Fitness Certification American Red Cross First Aid/CPR/AED

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HOLD POLICY

Month-to-Month Membership Agreements and Annual Membership Agreements: You may place your Membership on hold two (2) times per calendar year up to three (3) consecutive months each time. Advanced notice of at least two (2) business days is required. The hold must be 30 days in duration at a minimum and 30 days must elapse between holds. Upon expiration of the term of the hold, your account will automatically become active and payments will resume. Should you choose to return prior to the end of their hold period, the hold will be released and payments will resume.

CANCELLATION POLICY

All membership agreements require 30-days written notice to cancel your membership. This form will serve as your 30-days written cancellation notice. Note that if you have a scheduled renewal payment within 30-days of your invoice billing date, the payment will be processed as scheduled. Your membership will be canceled at the end of your final paid month. All payments are non-refundable. All grandfathered membership rates will also be forfeited and returning members will be subject to current rates.

HAVE QUESTIONS?

We Would Love To Meet You!

Simply fill out the form below
& one of our amazing
coaches will be in touch asap! We are excited to meet you!

ARE YOU LOOKING TO DROP-IN?

We Would Love To Meet You!
WARNING! Class Sizes Are Limited.

If you would like to reserve a spot… Simply fill out the form below letting us know what day you might come by & one of our amazing coaches will reach out to you to reserve your class.

OUR DROP-IN RATES

$18 Per Class

FIND US AT
135 West Road Suite D
Ellington, CT 06029

(860) 901-1425

OUR PRICING IS SIMPLE

We Want To Offer You The PERFECT Membership For YouR NEEDS.

Simply fill out the form below and one of our amazing coaches will send you our current membership information.

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